Strategy that elevates your product and your impact

 The Gem Factor partners with purpose-driven, product-led brands to build smart, scalable retail strategies rooted in decades of experience in luxury and premium retail. Services are tailored to align product, pricing, and channel strategy, helping brands grow with clarity and intention.

Let’s Connect

About The Gem Factor

Our Expertise

The Gem Factor brings a rare blend of strategic thinking and real-world execution to retail growth. With deep experience across product development, pricing strategy, and multi-channel expansion, we help brands translate vision into strategy and results.


Founded by a strategist who led product and channel strategy at Neiman Marcus and The North Face, our expertise also includes building retail programs for Academy, Dillard’s, Bass Pro Shops, and military exchanges. Whether navigating early traction or scaling nationally, we help brands grow with intention and clarity.

Our Approach

We believe strategy should be smart, scalable, and aligned with your values. That means understanding your product, market, and customer, then building a growth plan that brings them into alignment.


Whether you are launching, expanding into wholesale, or optimizing retail performance, The Gem Factor delivers clarity, direction, and results.


Let’s build something meaningful.

The Vision Behind The Gem Factor

Strategic leadership shaped by 20 years in luxury and premium retail

Nakita H. Johnson is a retail strategist known for leading product and channel growth for respected brands including Neiman Marcus and The North Face. Her expertise spans multi-channel strategy, pricing, and wholesale expansion, grounded in a values-driven and results-oriented approach.


After two decades in the retail industry, Nakita founded The Gem Factor to translate her industry experience into thoughtful, data-driven strategy for brands ready to grow with purpose and precision. She now partners with founders, legacy companies, and social enterprises to align product, pricing, and channel strategy, building smart and sustainable paths to success.


She brings a unique balance of sharp strategy and heart, believing that great products deserve thoughtful growth plans and that mission and margin can go hand in hand. Supported by a trusted network of collaborators, she tailors each engagement to meet the unique goals of the brands she serves.


Ready to align strategy with purpose? Let’s connect.

Start the Conversation

The Impact Collection

Curated mission brands, elevated by The Gem Factor

Contact Us

Thoughtful strategy starts here!

Email us at hello@thegemfactor.com to start the conversation.

Copyright © 2025 The Gem Factor - All Rights Reserved.

Retail Strategy for Purpose-Driven Brands

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept